Safeway Launches Fundraiser to Help Feed Local Families
Funds will be used to provide meals to school children, seniors, and others financially impacted or isolated individuals during this time.
Safeway’s parent company, Albertsons and the Albertsons Companies Foundation have announced a pledge of $3 million and the launch of a major fundraiser to help feed families in need during the COVID-19 crisis.
Safeway is asking local communities to join in this effort to ensure that the COVID-19 crisis doesn’t also become a hunger crisis.
“There has never been a more important time to help our neighbors than right now,” said President & CEO Vivek Sankaran in the fundraiser press release. “Albertsons Companies has always been on the frontline of hunger relief, and our customers always stand with us.
How to Donate
Food banks are seeing a decrease in retail donations, unique product distribution challenges, declining volunteer groups, and an increased product demand for vulnerable populations.
As an extension of Safeway’s Nourishing Neighbors program, formerly named Hunger Is – a program to support hunger relief organizations, with a particular focus on breakfast programs for kids – the HELP FEED FAMILIES DURING THIS CRISIS fund will help neighbors in need.
Donations to the HELP FEED FAMILIES DURING THIS CRISIS fundraiser will stay local, so donors can help fight hunger in their communities in the following ways:
- Keep food banks stocked so they can respond to increased demand
- Support emergency meal distribution programs at schools
- Support senior centers and other programs that provide meals and food to seniors
- Help families access federal food programs
Contributions can be made online at SafewayFoundation.org, through an online Facebook fundraising campaign, or shoppers can also make donations at checkout at any Safeway or Albertsons Co’s. store.
You can see where local contributions go through the Safeway Foundation page by simply selecting your state, city, and store here.
Each and every one of us must take responsibility for the children who are hungry in our neighborhoods. They are our children. Yours and mine. Let’s join together to help in this time of crisis.
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